ABOUT US
DISCOVER OUR WORLD
We blur the line between fashion and lifestyle— because we know our customer isn't shopping for just one thing. KyElla is for the ones who color outside the lines, shop with purpose, and believe that details matter. Every item in our collection is created to align with our aesthetic: minimal but striking, feminine with attitude, and always a little unexpected.
Whether you're gifting or indulging, KyElla Design Co. offers a curated retail experience that feels personal, elevated, and unapologetically cool. This is more than shopping - this is self-expression redefined.
We’re Jen and Kyla — two best friends from Rhode Island who accidentally started a brand during the pandemic while trying to keep our hands busy and our anxiety low.
What began as beaded bracelets for friends quickly turned into something bigger, and we soon realized that the more of ourselves — our humor, our attitude — we let show, the more it resonated. Once we stopped trying to guess what people wanted and simply leaned into who we are, everything fell into place. Turns out, that’s exactly what KyElla was meant to be.
Thank you for stopping by. We hope you find something that is unapologetically you.
All the love,
— Jen & Kyla
Designed to Be Heard
We don’t soften the message—we sharpen it. Made for women who own their truth without compromise.
Our goal has always been to empower women to express themselves boldly and unapologetically. We design with intention, using strong language and attitude as tools for self-expression - not shock value. We've built our line around the belief that women shouldn't have to tone themselves down to be accepted. Our pieces - and the language we use - reflect real, unfiltered confidence, and we intentionally don't censor that voice to adapt to what is traditionally expected. Our line is for the women who know that confidence is the best luxury.
Did we just become best friends?
FAVORITE T-SHIRT
Expensive & Difficult
MUST HAVE ACCESSORY
Fuck Off Ring
FAVORITE COMBO
Femme Necklace & Bracelet
GO TO OUTFIT
Leather Skirt, Fuck Off Tee & Moto Jacket
SHOP OUR FAVES
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Thank you for visiting Kyella Design Co! Stay connected with us to discover the latest in design trends, product releases, and exclusive offers. Follow us on social media, sign up for our newsletter, and explore our website to keep up-to-date with all things KyElla. Join our community today and elevate your personal style with us.
— J & K
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